CEO Today - Executive Coaching 2023

Another success I have just achieved concerns a television broadcast, which I started recording in April for a Sky Italia channel. In this 12-episode broadcast we talk about leadership, how to create corporate culture, process organisation, sales, marketing and corporate finance. The goal is to give valuable content to TV entrepreneurs, which I think will also give a further boost to our brand here in Italy. In each episode I also invited some entrepreneurs, international managers and coaches of Olympic universities, who gave their point of view on the topics covered. Do you have any other projects in the works at the moment? What can we expect to see from you in 2023 and beyond? During 2022 we focused on assessing the state of small and medium-sized Italian companies, taking into account that with fewer than 10 employees, these companies that are true lifeblood of our production system have a considerably lower production capacity than other European member states; they generate an average added value of €30,000 per employee, compared to €46,000 in France and Germany and €35,000 in Europe in general. Increasing competitiveness and reducing the production gap with respect to large companies is the key to unlocking the vast potential, still unexpressed, of the Italian entrepreneurial fabric. Digitalisation is certainly necessary, but another aspect must be corrected: the poor managerial culture of our country. To try to concretely measure the current state of managerial preparation of small and medium-sized Italian companies, Business Coaching Italia is conducting a detailed study which currently involves 4.654 small and mediumsized Italian businesses, but which in the coming months will further expand. The ultimate goal is to create a national observatory, updated in real time, on the health of the Italian entrepreneurial fabric. The research was conducted by submitting to entrepreneurs a questionnaire that aims to measure how competent the entrepreneur himself feels on certain issues necessary for the health and prosperity of his company. There are five macro-areas: leadership, business organisation, sales, marketing and finance. The results collected so far tell of an entrepreneurial class that, in terms of finance, is still not very attentive to numbers; only 40% of respondents know in which month of the year they will reach the break-even point, fewer than 30% have a business plan written to achieve their budget and fewer than 23% calculate the ROI of their investments. In terms of company organisation, on the other hand, the most interesting data concerns the lack of defined procedures relating to both the tasks and the objectives of the individual employees. Only 27% claim to have written metrics to evaluate the work done by their employees and fewer than 40% rely on collaborators able to work independently. A healthy company also needs concrete, efficient and responsible leadership that is able to guide employees. Unfortunately, it emerges that only 25% of companies have clear and measurable objectives for their employees. The same evaluations of the work, carried out by half of the sample, are not tracked and disclosed. “In 2012 I started my business as the first business coach in Italy; no one before me had dedicated to this specific subject.” CEO Today Executive Coaching Awards 2023 - ITALY - - 27 -

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