CEO Today - Executive Coaching Awards 2024

Having previously served as a Senior HR Director at Southern Glazer’s Wine & Spirits (Southern Glazer’s), what motivated you to make the leap into executive coaching, and how did your HR background influence your coaching philosophy? My 25-year career in Human Resources (HR) encompasses two main areas: serving as a strategic business partner to executive leaders and operating within an enterprise talent center of excellence aimed at unlocking the potential of individuals and teams. During my tenure as a strategic HR partner, I discovered that my empathy, curiosity, deep listening, and desire to empower others were superpowers. This realization led me to pursue International Coaching Federation (ICF) coach training in 2009 with the goal of becoming a more effective leader. Acquiring new coaching skills enhanced my ability to foster better relationships and deliver improved results, inspiring me to embrace executive and professional coaching as a career path. I am committed to the belief that every client is creative, resourceful, and capable. Individuals are more inclined to take responsibility and accountability for their choices when provided a safe space to define their true aspirations, reflect on their motivations, identify the necessary mindset and skillset to achieve their goals, and determine what actions they will start, stop, or continue to support their objectives. What is your role in shaping the coaching culture at Southern Glazer’s? I oversee establishing the vision and strategy for fostering a coaching culture and leading the Southern Glazer’s Coaching Center of Excellence (COE) alongside James Garcia, ACC. The Coaching COE operates within the Talent Strategy & Culture team led by Greg Boots. Since 2021, Southern Glazer’s has deliberately incorporated coaching into talent practices, understanding that coaching is key to unlocking our leaders’ potential. To help our leaders embrace a coaching methodology, we have integrated coaching into leadership development programs at all levels. We offer foundational coaching training to every leader. Additionally, we have developed an internal ICF-level coach education program for employees, with more than 55 leaders completing this thorough training. Several leaders are also sent for external ICF-level coach training. EMPLOYEE DEVELOPMENT PROGRAM OF THE YEAR TRACEY CAMMOCK Senior Director & Leadership Coach Southern Glazer’s Wine & Spirits CEO Today Executive Coaching Awards 2024 - USA - - 65 -

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